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Social Media Curation & Management
Bringing multiple brands under the ACCO family to life, a social media strategy was planned and executed each month by creating and curating content that was both on brand and on trend (without being too trendy of course!). Through collaboration with internal partners and external licensors, a diverse collection of content was used to connect with consumers not just to push a product, but to share an experience.
The process (in a nutshell)
1. Trend research
2. Copywriting
3. Content creation
4. Scheduling
5. Engagement
1. Trend research 2. Copywriting 3. Content creation 4. Scheduling 5. Engagement
Example feed, created collected, and curated for Mead Cambridge
Cambridge IRL (In Real Life) Instagram story highlight/series
(Use arrows to navigate or swipe on mobile)
Highlight icon set (created for Quartet brand)
Self-shot photos for Quartet Brand organic social product launches and features
Primary brands managed or created for