All images/assets are property of ACCO Brands & may not be copied or redistributed. Shown for presentation purposes only.
DRIVEN?
FEELING
E-Commerce Product Content
Intended to connect with a diverse consumer base and accurately depict product, a large volume of E-Commerce content was created for the broad portfolio of brands under the ACCO Brands umbrella. Following a complex yet efficient content creation process, PDP tile images were delivered to various consumer-facing channels (e.g. D2C, Amazon, Target, Walmart, Office Depot, Staples, etc.). The Target-exclusive 2022 Rifle Paper for Mead Cambridge collection is used as a model for the process used and final deliverables.
The process (in a nutshell)
1. Pull artwork & photos
2. Edit & color match cover photo
3. Adjust rendering template to match specs
4. Combine assets for final PDP tiles
5. Send for approval & finalize
1. Pull artwork & photos 2. Edit & color match cover photo 3. Adjust rendering template to match specs 4. Combine assets for final PDP tiles 5. Send for approval & finalize
Final rendering spread and edited cover photo example
Simplified rendering process example using layers for the empty spread, blank pages, monthly tabs, and format for each spread.
For each project, the process presented above is carried out for a variety of planning, organizing, and office items. Images are created in adherence to each retailer’s specific image requirements where applicable. As standard practice, no annotations are included and color contrast is optimized for WCAG 2.0 compliance and accessibility.
Final product gallery sent to retailer (click arrows or thumbnails to navigate, or swipe on mobile)
Primary brands worked on each season
Additional gallery tile examples
Product Detail Page (PDP) content is just the beginning. PDP gallery tiles are key assets when selling a product, but they don’t always tell the full product (and brand) story. In my day-to-day work at ACCO Brands, a large portion of my time is spent working on a variety of additional digital marketing pieces: images for monthly email blasts, banners for both direct-to-consumer and channel partner websites, assets for new product launch campaigns, social media content, and more.